James Rosenquist, Horse Blinders Flash Card (1969)
Born in North Dakota in 1933, James Rosenquist was an American artist associated with the Pop Art movement. Rosenquist's art often explores the role of advertising and consumer culture in art and society, drawing from his background working in sign painting. Rosenquist used techniques he learned making commercial art to depict popular cultural icons and mundane everyday objects. His work is often compared to other key Pop Art figures such as Andy Warhol and Roy Lichtenstein, but Rosenquist's art often incorporates elements of surrealism by using fragments of advertisements and cultural imagery to emphasize the overwhelming nature of ads.